Makes the work
Images, motion, copy
One call transcript becomes a key image, a six second cut, a caption and three reply drafts. Formats follow the channel that will carry them, not a template library.
AarohiComing soonInvitation only
The campaign after the call.
Most lead generation stops at the booked meeting. Aarohi is the other half: it reads the calls you already paid for, names the buyers who actually said yes, finds more of them, and puts ads in front of those people. Coming soon, and invitation only.
- State
- Coming soon
- Access
- Invitation only
- First group
- A handful
build studies
These frames are build studies made in our own studio, not client work. Every publish will need a person to approve it.
how it works
Your own calls are the targeting brief.
Aarohi does not rent an audience and hope the creative fits. It starts from the record you already own: who answered, who qualified, what they said, and what was true just before they said yes. That becomes the ICP, the lookalike and the ads. The ads return leads to the same line, and the new calls sharpen the next round.
- 01
Read the record
Every disposition, transcript and WhatsApp reply from the calling side, joined to what your CRM already knows. Not a survey: the words people used when they said yes, and the moment just before they said it.
Out312 conversations, 84 qualified, 17 visits
- 02
Name the ICP in clauses
Who buys, what they run, and what had just happened when they picked up. Title and company size are the easy half. The trigger is the half that makes an ad worth stopping for.
Out3 titles / 2 bands / 4 cities / 3 triggers
- 03
Build the lookalike
The qualified and booked records become the seed. Anyone already in your CRM, opted out, or outside the market you can actually serve is removed before the audience exists. Hashed and matched, never the recordings.
Out84 seeds, 18,400 matched, 6,400 after exclusions
- 04
Make the ads from the calls
Headlines are phrases buyers already used. Each test changes one variable, under a ceiling and a stop rule set before the spend starts. A person approves every claim, and the agent cannot lift the ceiling.
Out6 assets, one variable per test
- 05
Feed the line
Every lead the ads produce enters the same queue: called, qualified, messaged, written back to the CRM. What the new calls teach goes into the next seed, so the audience and the creative both improve.
OutNew calls, same record, sharper next round
Illustrative loop. The figures in this section are a worked example from a twelve hundred lead file, not a client result.
the loop, worked
The record becomes targeting.
A worked example for a fit-out contractor selling to retail chains. The seed is the kind of file a PitchX campaign already produces. Every figure is illustrative, and no client is named because none is being described.
The ICP, in three clauses
- 01Who
Operations or expansion leads at retail chains running 20 to 200 stores.
- 02When
A store is opening, a floor is being refitted, or a deadline has already slipped once.
- 03What they say
“One date, one crew, one person to call.” The phrase repeats across the qualified calls.
The audience it produced
- Seed
- 84 qualified and 17 booked, from 1,200 dialled
- Lookalike
- 18,400 matched accounts on firmographics and signals
- Removed
- 12,000 known, opted out or outside the serviceable market
- Qualified
- 6,400 left after the rules the calls gave us
- Delivered
- Meta and Google custom audiences, refreshed weekly
The bar an ad lead has to clear
- The ad promises only what the agent can qualify on the first call.
- A new lead is dialled within minutes, in the language the ad was written in.
- The qualifier asks the same three questions the ads were built from.
- Wrong fit, existing customer and opted out are removed before a closer sees them.
Illustrative campaign sheet, not a client account. A real seed uses only data you have the right to contact, and the audience is built from that record alone.
the ads
Three ads, one variable apart.
The same buyer, three ways in: the trigger that makes them look, the objection that stops them, and the proof they ask for. Each specimen changes one variable, so the test says which one moved and which one brought leads that passed the first call.
Opening in six weeks?
The fit-out is still a WhatsApp thread. One crew, one quote, one date for the next store.
Book a walkthroughFour vendors, four dates.
Flooring, electrical, carpentry and sign-off under one contract. One date, one person to call.
See a live siteWe fit stores while they trade.
Night shifts, sealed floors, a handover before opening. Karnataka, Maharashtra and Telangana.
Ask for the scheduleA test, set up honestly
Held constant
- same audience
- same placement
- same body
- same offer
- same ceiling
Specimen ads for a hypothetical fit-out contractor. No results are claimed and no client work is shown.
the four jobs
Four jobs, one thread.
The call is the brief. Aarohi carries it into the work that follows, and every job leaves a record of who approved it.
Four studies for the four jobs, made for this page. Not client work, and not a product screen.
Publishes on a calendar
Calendar, approvals
Posts land on a schedule you set, in the voice your team signed off. Anything that makes a claim waits for a person to approve it first.
Runs the paid test
Paid social, search
Small budgets, one variable at a time. The ceiling and the stop rule are set before spend starts, and the agent cannot raise either on its own.
Answers the room
Comments, DMs, handover
Comments and DMs get a first reply in minutes, in the language the comment arrived in. A real buying question goes to a human, with the thread attached.
the honest ledger
What exists, and what does not
Aarohi is a second product, not a relaunch of the first. The calling side is live today. The marketing side has to earn the same standard before it carries a client's money.
Running today
- Voice agents that call, qualify and transfer
- WhatsApp follow-ups that get read
- CRM write-back on every disposition
- Seventy-plus languages on one seat
Still in build
- The image and motion engine
- Publishing and comment handling at volume
- Paid media execution on your ad accounts
- A public release date
the guardrails
The rules it will run under
- 01A person approves every claim before it is published.
- 02The agent cannot raise a budget or remove a stop rule.
- 03Every asset keeps its prompt, its source and its approver on record.
- 04If the numbers are not there, it says so and stops the test.
invitation
Invitation only, and deliberately small.
Aarohi runs as a managed pilot, not a self-serve product. Every account needs its record audited, its ICP written from real calls, its audience checked, and a person on the approve button. That bounds how many can be open at once, so entry is by invitation, in small groups.
An invitation includes
- A seed audit of the lead record you already own, including what has to be removed.
- One ICP written in clauses, from your calls, not a persona template.
- A lookalike built from that seed and checked against exclusions before it is uploaded.
- One live test under a ceiling and a stop rule you approve.
- A written readout either way, including the version where the numbers do not come.
What an invitation needs from you
- A consented lead record with the right to contact it
- Access to the ad account that will carry the test
- One named person who can approve a claim
- A source of truth for what you actually sell
Your mail app has the request in it. Send it, and a person reads it. Invitations go out in small batches, and we reply either way.
Urgent? Call +91 99884 41686 and say it is for Aarohi.
No release date, no price card, no waitlist counter. An invitation is a working session, and the pilot is scoped in that conversation.